The Sharks are pleased to announce a partnership with a leading international cryptocurrency exchange, Coinbase, as the club's new front-of-shorts NRL sponsor.
The partnership sees Coinbase's logo displayed on official club shorts worn by players for the 2025 National Rugby League season.
Regarded as the most trusted platform to buy, sell and trade digital assets such as Bitcoin and Ethereum, Coinbase is on a mission to increase economic freedom in Australia and around the world. It is the world's largest publicly traded cryptocurrency exchange platform.
Coinbase officially launched in Australia in 2021, making it simpler and safer for Aussies to engage with digital assets.
"We're extremely excited to announce our partnership with the Cronulla Sharks for the upcoming 2025 season. Coinbase is the world's most trusted crypto exchange and as we expand our footprint within Australia, partnering with a team like the Sharks brings a unique way for us to connect with users," said John O'Loghlen, Country Director of Coinbase Australia.
"Crypto has become a mainstream asset option in Australia, with almost six million Australians owning crypto and growing support from global political and industry figures. We're extremely excited to be joining forces with the Sharks in what's shaping up to be a huge 2025 season and look forward to bringing the Coinbase brand to one of the most active and engaged fanbases in the NRL."
"It's tremendously exciting for the Sharks to join forces with an international brand like Coinbase, one of the world's most recognisable and secure cryptocurrency platforms," Sharks Group CEO Dino Mezzatesta said.
"Our organisations are similar in that innovation is at the forefront of our thinking. We're delighted to enter a fruitful partnership and have Coinbase proudly featured on our shorts as we aim to break new ground in pursuit of the 2025 NRL title."
CLICK HERE for more information about Coinbase.
About Coinbase
Crypto creates economic freedom by ensuring that people can participate fairly in the economy, and Coinbase (NASDAQ: COIN) is on a mission to increase economic freedom for more than 1 billion people.
Coinbase is updating the century-old financial system by providing a trusted platform that makes it easy for people and institutions to engage with crypto assets, including trading, staking, safekeeping, spending, and fast, free global transfers. Coinbase also provides critical infrastructure for onchain activity and support builders who share the vision that onchain is the new online.
Together with the crypto community, Coinbase advocates for responsible rules to make the benefits of crypto available around the world.
